In summary, it should be noted for the following considerations that the following factors are of particular importance for the success of online advertising in operational planning:

– Frequency of contact , size and appealing content of the advertising message in banner advertising

– Thematic classification of the website in search engine results

– Environmental affinity and position of the advertising message in the choice of advertising medium

– Overall, the relevance of the advertising message plays a critical role. The number of impressions, clicks, and purchases is available for measuring success and efficiency. Advertising activities should be optimized promptly based on this data.